Enservio Announces Industry’s First Personal Property Valuation System for Determining Accurate Contents Coverage

ContentsITV™ predictive analytic platform generates a personal property coverage estimate and customizable home inventory based on each user's unique household profile

NEEDHAM, Mass. – November 15, 2011 – Enservio, the nation's leading provider of contents inventory creation, valuation and replacement services and software, today announced ContentsITV (Insurance to Value), the industry's first and only personal property valuation system for determining accurate contents coverage for homeowners, condo owners, and renters. Instead of the traditional method of using a structural replacement cost calculation to determine contents coverage, ContentsITV provides an online tool for owners and renters to generate accurate coverage estimates and customizable home inventories based on a unique household profile. Security First Insurance, an innovative Florida insurer, deployed the system with agents and policyholders in May of this year. Enservio's predictive platform is now in implementation at a number of leading carriers.

ContentsITV integrates the world's largest contents claims and product pricing database with consumer and geo-targeted data, to provide an accurate valuation based on the household demographics of the policyholder. The software-as-a-service (SaaS) solution ensures adequate underwriting for carriers and appropriate levels of coverage for each policy holder while providing 24/7 access to all inventories and valuations securely stored off property premises.

"We've received a tremendous amount of positive feedback from our policy holders and agents since launching My Choice Home ProtectionSM, our branded version of ContentsITV," said Locke Burt, chairman and president for Security First Insurance. "For the first time, homeowners and renters now have a system that gives them more control over the amount of personal property coverage they purchase and access to a customizable home inventory list stored safely online—protected from hurricanes, tornados and other disasters."

"ContentsITV provides the industry's first and only solution for accurately estimating the value of contents during the underwriting process, putting both the insured and carriers on the same page for determining appropriate coverage," said Jim Fini, founder and president of Enservio. "Insurance carriers have been accurately underwriting life and auto policies for years, and for the first time, insurers can bring that same level of accuracy to personal property coverage. Enservio's advantage is a claims database that is ten times the size of its nearest competitor. We provide the most accurate answer as a result."

ContentsITV is available now. ContentsITV web services API integrates with carrier web quotation, agent, claim and underwriting systems. For more information and a video demo of the product, please visit  http://www.enservio.com/contentsITV.

About Enservio

Enservio is the market leader in contents inventory creation, valuation, replacement, and ITV. We provide software and services to property insurance carriers and their policy holders nationwide. Founded in 2004, we are headquartered near Boston, with offices and professional staff across the United States. For additional information, please visit the company's web site www.enservio.com or call 888.567.7557.